H&M's online store crashed this week when the new Versace cruise collection went online in their online store.
The new collection went on sale on H&M's online store and rather than causing huge queues at H&M stores around the UK, shoppers desperately tried to access the web store that was only available online in the UK, Sweden, Denmark, Holland, Germany and Norway.
The online shopping frenzy was so popular that the Versace for H&M Cruise Collection sold out on it's launch day.

I didn't bother, I was too busy searching for jobs on www.adizar.co.uk to battle for a new dress online, but apparently loads of people couldn't get onto the site for hours due to such high traffic volumes.
I guess it's a cheaper way of wearing designer clothes, so people just go crazy for it! Everybody loves a designer bargain.
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